What is EEAT for SEO

What is EEAT for SEO

When it comes to search engine optimization (SEO), there are many factors that can impact your website’s ranking. One of these factors is EEAT, which stands for Expertise, Authoritativeness, and Trustworthiness. In this article, we’ll explore what EEAT is and how it can affect your SEO efforts.


What is EEAT?

EEAT is a concept that was introduced by Google in their Search Quality Evaluator Guidelines. These guidelines are used by Google’s team of human evaluators to assess the quality of search results. EEAT is used as a way to evaluate the overall quality and credibility of a website.


User experience refers to the overall experience that a user has when interacting with a website. It encompasses various factors such as ease of navigation, page load speed, mobile-friendliness, and the overall design and layout of the website.

When a website provides a positive user experience, it can lead to longer time spent on the website, lower bounce rates, and higher engagement. These factors are important for SEO because search engines like Google consider user engagement as a signal of a high-quality website.

To improve the user experience on your website, consider the following:

    1. Mobile Optimization: With the increasing use of mobile devices, it’s crucial to ensure that your website is mobile-friendly. This means that it should be responsive and adapt to different screen sizes, providing a seamless experience for mobile users.
    2. Page Load Speed: Slow-loading pages can frustrate users and lead to higher bounce rates. Optimize your website’s performance by minimizing file sizes, leveraging browser caching, and using a content delivery network (CDN) to deliver your content faster.
    3. Clear Navigation: Make sure that your website has a clear and intuitive navigation structure. Users should be able to easily find the information they are looking for without having to dig through multiple pages.
    4. Engaging Design: A visually appealing and well-designed website can enhance the user experience. Use high-quality images, readable fonts, and a consistent color scheme to create a visually pleasing environment for your users.
    5. Readability: Ensure that your content is easy to read by using clear headings, subheadings, and paragraphs. Break up long blocks of text with bullet points or numbered lists to improve readability.

By focusing on these user experience attributes, you can create a website that not only provides valuable content but also offers a seamless and enjoyable experience for your users. This, in turn, can improve your SEO efforts and help you achieve higher rankings in search results.


Expertise refers to the level of knowledge and skill that a website or its content creators have in a particular topic or industry. This can be demonstrated through credentials, experience, and the quality of the content itself.

For example, a website that provides medical advice should have content created by medical professionals or experts in the field. This demonstrates their expertise and adds credibility to their content.


Authoritativeness refers to the reputation and authority of a website or its content creators. This can be measured by the number and quality of backlinks to the website, as well as mentions and references from other reputable sources.

For example, a website that is frequently referenced and linked to by other reputable websites in the same industry is considered to have a high level of authoritativeness.


Trustworthiness refers to the overall reliability and trustworthiness of a website. This can be influenced by factors such as the website’s security, privacy policies, and customer reviews.

For example, a website that has a secure connection (HTTPS) and a clear privacy policy is considered more trustworthy than a website without these features. A website with hundreds of reviews averaging 5.0 stars will definitely stand out and provide users with the kind of trustworthiness to tak more actions on the website, leading to more time on site and less bounces and exits.

Why is EEAT Important for SEO?

EEAT is important for SEO because it is one of the factors that Google’s algorithm uses to determine the quality and relevance of a website. Websites that have a high level of expertise, authoritativeness, and trustworthiness are more likely to rank higher in search results.

User Experience

user experience in eeat

EEAT is closely tied to user experience. When a website has a high level of expertise, authoritativeness, and trustworthiness, it is more likely to provide a positive user experience. This can lead to longer time spent on the website, lower bounce rates, and higher engagement, all of which are important factors for SEO.

Website Credibility

EEAT also plays a role in establishing website credibility. When a website is seen as an expert in its field and has a high level of trustworthiness, users are more likely to trust the information and products/services offered on the website. This can lead to higher conversion rates and repeat customers, which can positively impact SEO.

How to Improve EEAT for SEO

Now that we understand what EEAT is and why it’s important for SEO, let’s explore some ways to improve it for your website.

Create High-Quality Content

create quality content for eeat

One of the best ways to improve your website’s expertise and authoritativeness is by creating high-quality content. This means creating content that is well-researched, accurate, and provides value to your audience.

Make sure to use credible sources and cite them properly in your content. This will not only improve your website’s credibility but also show that you have done your research and are knowledgeable about the topic.

Showcase Credentials and Experience

If you or your team have relevant credentials or experience in your industry, make sure to showcase them on your website. This can include degrees, certifications, awards, and years of experience.

This will help establish your expertise and authoritativeness in your field and add credibility to your website.

Build Backlinks from Reputable Sources

Backlinks from other reputable websites can greatly improve your website’s authoritativeness. Reach out to other websites in your industry and ask if they would be willing to link to your content. You can also guest post on other websites to gain backlinks and establish yourself as an expert in your field.

Improve Website Security and Privacy

website security and privacy for eeat trust

Having a secure website (HTTPS) and a clear privacy policy can greatly improve your website’s trustworthiness. Make sure to regularly update your website’s security and privacy measures to maintain trust with your audience.

Encourage Customer Reviews

Customer reviews can also play a role in establishing trustworthiness for your website. Encourage satisfied customers to leave reviews on your website or on third-party review sites. This will not only improve your website’s trustworthiness but also provide valuable feedback for your business.

EEAT Your Way To The Top

EEAT is an important concept to understand when it comes to SEO. By focusing on expertise, authoritativeness, and trustworthiness, you can improve your website’s overall quality and credibility, leading to higher rankings in search results. Make sure to regularly assess and improve your website’s EEAT to stay ahead of the competition and achieve your SEO goals.